Ecommerce SEO

SEO Specialist, and these are the four things that I implement instantly on any ecommerce website I'm working on. The first is tiered and search driven collection pages.

These are so underutilised by ecommerce sites and the ranking and revenue potential is huge. This is basically taking all of your existing product collection pages and looking for ways you can make niche smaller versions of them.

Let's say you sell cake ingredients and you have a collection for sprinkles. You're looking for ways you can make smaller groups like glitter sprinkles, pink sprinkles, rainbow sprinkles.

Second is to add related blog posts as a mini feed to the bottom of your product and collection pages. And then on the blog post you're gonna do the reverse of that by having a mini feed of products related to the blog.

Not only does this help with product exposure when people are landing on your blog posts, but it also builds the internal links across your site, which is what you want so that the pages can pass search authority to each other...

ugin, go to images, and then you can set your image names and alt text to automatically be the product title or your focus keyword, whichever you're working with. Thank me later.