Content repurposing / AI visibility

Most of the content online is now AI generated. According to some research, by 2026, it's estimated that up to 90% of the content online could be AI generated.

If you're a business or have any kind of brand, creating content could seem pointless. But I wanna talk about why I think this is actually the best time to be creating content while we are racing into a future where the vast majority of content is at least partially AI generated.

As we all know right now, most of that content is terrible. At the same time, algorithms like TikTok are getting better and better at surfacing the content we actually want to see, which is why a small fraction of 1% of the content get the vast majority of the attention.

And of course, the reason for this explosion in content is because AI is making it easier than ever to create the content. And I don't just mean the low quality content.

If you still think that all AI content is low quality, you haven't been paying attention now...

ur phone and ramble into the camera like I'm doing right now. I'm walking my dog right now.

It's not taking any time out of my day. And if you can tell, I'm just speaking a few sentences at a time.

This gives me time to think before each sentence. And then once I'm done, I just drag this into my AI video editor Descript and it automatically takes out all the bad takes and the gaps.

We then have Claude Projects that take the transcript of the video and turn that into a LinkedIn post, a Reddit post, an X post, and one that drafts all the titles, descriptions and captions for us to post across the various platforms. Every video also becomes a blog post optimized for search engines on our website.

We start by running the transcript through Gemini to identify the questions answered in the video. We give those questions to ChatGPT Deep Research to collect some data, stats and quotes around each question...