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Content refresh cadence

Source-backed creator statements and evidence excerpts related to Content refresh cadence.

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These are deterministic, source-backed cards from the offline export. They are not live AI answers.

Important pages may merit annual updates, and the most important pages may merit quarterly updates, while stable topics may not need recent updates.

@@tjrobertson52 · asserts

If you've been following GEO advice at all, you've probably heard that large language models love fresh content. You need to update your content constantly, so ChatGPT will cite it. And there is some truth to this, but it's much more nuanced than people typically present it. You may have heard stats like 70% of the content that ChatGPT sites was updated i...

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ChatGPT doesn't know if your content is fresh. It just looks for a date on the page. Here's w...

@@tjrobertson52 · 2026-01-17

If you've been following GEO advice at all, you've probably heard that large language models love fresh content. You need to update your content constantly, so ChatGPT will cite it. And there is some truth to this, but it's much more nuanced than people typically present it. You may have heard stats like 70% of the content that ChatGPT sites was updated i...

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Evidence Passages

If you've been following GEO advice at all, you've probably heard that large language models love fresh content. You need to update your content constantly, so ChatGPT will cite it. And there is some truth to this, but it's much more nuanced than people typically present it. You may have heard stats like 70% of the content that ChatGPT sites was updated in the last 12 months. And that is true, but just consider that most of the content people are interested in has probably been updated in the last 12 months. I t...
se. I do recommend updating important pieces of content once per year, including the year in the title. For your most important pages, you might consider updating them every three months. However, don't fall into the trap of thinking that your pages need to be recently updated to be cited by large language models. Some information really just doesn't change that often, and there's plenty of pages that are years old to get cited frequently. One of the biggest misnomers is Reddit. When people see how frequently la...