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ChatGPT doesn't know if your content is fresh. It just looks for a date on the page. Here's what actually matters 👇 #GEO #chatgpthack #SEO #AISearch
If you've been following GEO advice at all, you've probably heard that large language models love fresh content. You need to update your content constantly, so ChatGPT will cite it. And there is some truth to this, but it's much more nuanced than people typically present it. You may have heard stats like 70% of the content that ChatGPT sites was updated in the last 12 months. And that is true, but just consider that most of the content people are interested in has probably been updated in the last 12 months. I think it's also important to consider that 30% of all the content ChatGPT sites has not been updated at all in the last year. Also, how does a large language model know that content is fresh? Let's talk about that and when you should actually care. My friend Dave Davies recently shared something really interesting in Marie Haynes search bar. By inspecting the page source code while
If you've been following GEO advice at all, you've probably heard that large language models love fresh content. You need to update your content constantly, so ChatGPT will cite it. And there is some truth to this, but it's much more nuanced than people typically present it. You may have heard stats like 70% of the content that ChatGPT sites was updated in the last 12 months. And that is true, but just consider that most of the content people are interested in has probably been updated in the last 12 months. I t...
se. I do recommend updating important pieces of content once per year, including the year in the title. For your most important pages, you might consider updating them every three months. However, don't fall into the trap of thinking that your pages need to be recently updated to be cited by large language models. Some information really just doesn't change that often, and there's plenty of pages that are years old to get cited frequently. One of the biggest misnomers is Reddit. When people see how frequently la...
If you've been following GEO advice at all, you've probably heard that large language models love fresh content. You need to update your content constantly, so ChatGPT will cite it. And there is some truth to this, but it's much more nuanced than people typically present it. You may have heard stats like 70% of the content that ChatGPT sites was updated i...
OpenIf you've been following GEO advice at all, you've probably heard that large language models love fresh content. You need to update your content constantly, so ChatGPT will cite it. And there is some truth to this, but it's much more nuanced than people typically present it. You may have heard stats like 70% of the content that ChatGPT sites was updated i...
Opense. I do recommend updating important pieces of content once per year, including the year in the title. For your most important pages, you might consider updating them every three months. However, don't fall into the trap of thinking that your pages need to be recently updated to be cited by large language models. Some information really just doesn't chan...
Open