AI Search Reporting

Google is finally giving us AI performance reports inside of Search Console. For those of you that don't know Search Console is a free amazing tool offered by Google that allows us to see all the stats for our website relating to Google Search.

We can see the queries, we can see the pages, we can see the issues with our website, what Google is picking up and what it's not. But finally, Google are giving us something that everyone has been waiting for for so long, an AI performance report.

This AI performance report which is slowly rolling out is going to see the clicks and the impressions and the stats that have been bought our website from AI overviews and AI mode. This is huge and massive because all people, me included that are involved in the SEO world have been begging Google for it.

I can't wait for it to roll out. It's gonna give us so much information and finally we'll be able to show our clients the impressions and the clicks and the information that is coming from AI overviews into their websites.

It's really such big news...

Google is finally starting to share data about when you show up in their AI results. Up until now, it's just been a black box.

Google Search Console has shown us clicks to your website as well as impressions in traditional search results. But we've had no idea how often we're showing up in AI overviews or AI mode or new AI features.

Based on what we know from Google Io, it looks like all search will be AI search by the end of the summer. So this data is very important.

So let's talk about how you can access this data, what data Google will share with us, and why it's the most important data you can get for your website. This data is rolling out now, starting in the UK.

It'll be available inside Google Search Console in a new generative AI report. Looks exactly like the existing search report, except we aren't getting click data or query data, which means we're only seeing impressions.

But you'll be able to see every page on your website that showed up in generated AI and how many impressions it receives each day. Now, technically, you will be able to see clicks...

h queries were entered into generative AI by looking for long queries. Queries that are at least five words long, for example.

Here's the thing. Queries that are five words long or almost never common queries.

So why would queries like that show up inside Google Search Console? It's pretty simple.

These queries are essentially always from rank tracking software. You're seeing a long or oddly specific query in your Google Search Console data, it means someone is tracking that query, most likely using rank tracking software.

And it's running that query once a day, once a week, to see where their website ranks. And they're apparently tricking half of the SEO agencies in the world into thinking that these are actual queries.

Truth is, because of AI, search queries are getting longer. They are getting more unique.

Even if Google did show us that data, it would just be millions of unique queries with one impression. Maybe someday Google will be generous and they'll aggregate all that data to show us the most common themes or topics people are searching for...

This is such a big deal. People think Google is pranking us.

Google is finally giving an AI report in Google Search Console. Google Search Console is Google's own tool for seeing how your website appears in Google's search index.

Shows you how many clicks you get from SEO, what people search to find your website, who is linking to your website. Problems with your site.

Google Search Console shows you a ton now. It's adding one more thing people have been waiting forever for: generative AI performance.

Google has been going so hard with AI features in search that it's about time we see how our website performs. You can use this new report to see how your organic impressions from search generative AI features change over time.

See what pages are getting the highest or lowest impressions in generative AI features. Understand where your generative AI impressions are originating, for example by device or country.

This is going to be a slow rollout over time. If a site hasn't received enough impressions in generative AI, they won't get this new report...