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local SEO / risk-avoid

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@tjrobertson52

asserts: Adding search terms to a Google Business Profile name can improve ranking, but it is risky if the terms are not part of the real business name.

If you're a local business, your Google Business Profile is probably even more important than your website. And this is why it seems like a good idea to pay a company $500 a month to manage and optimize your Google Business Profile. But it's not...
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