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Why I tell clients NOT to pay $500 a month for Google Business profile management 👀 These 4 factors actually matter #LocalSEO #SmallBusiness #SEOTips

2025-10-31published
tiktokplatform
4public insights

Topics Mentioned

Public Evidence Excerpt

If you're a local business, your Google Business Profile is probably even more important than your website. And this is why it seems like a good idea to pay a company $500 a month to manage and optimize your Google Business Profile. But it's not. These companies are ripping you off. Now to be clear, I'm not talking about all local SEO agencies. I'm one of them. A good SEO agency is worth a lot more than $500 a month. I'm talking about a specific type of agency, if you can call it that, that only manages your Google Business profile. The problem is that even though your Google Business profile is very important, there's only so much you can do on the Google Business profile itself to improve your rankings. So I wanna talk about what actually matters for rankings on your Google Business profile and what's actually worth doing on a monthly basis. In terms of ranking, there are four things t

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Related Passages

If you're a local business, your Google Business Profile is probably even more important than your website. And this is why it seems like a good idea to pay a company $500 a month to manage and optimize your Google Business Profile. But it's not. These companies are ripping you off. Now to be clear, I'm not talking about all local SEO agencies. I'm one of them. A good SEO agency is worth a lot more than $500 a month. I'm talking about a specific type of agency, if you can call it that, that only manages your Goo...
last month. For some businesses like home remodeling, one review a month is plenty. For something like a restaurant, you should be trying to get multiple reviews every day. Now again, there are other things like services and business hours to impact ranking, but those are the four big ones. And at this point you might be saying, but TJ, my competitor has less reviews than me and is in the same primary category. Why are they outranking me? If it can't be explained by one of those four things, it's probably not so...
dit their profiles. This is remarkably easy to do and your competitor doesn't even know that you did it. You should check Stirling Skies website to see if Google introduced any new categories this month that you might want to add to your listing. And if you have any offers, promotions or messages you want to share with your audience, you should make a Google post about it the same way you might share it in your email newsletter. Now, despite what these local SEO companies will tell you, charging $500 a month pos...

Public Insight Cards

Google Business Profile rankings are heavily influenced by location/proximity, profile title, primary category, and review frequency; many other fields have smaller effects.

local SEO / Google Business Profile · asserts

If you're a local business, your Google Business Profile is probably even more important than your website. And this is why it seems like a good idea to pay a company $500 a month to manage and optimize your Google Business Profile. But it's not. These companies are ripping you off. Now to be clear, I'm not talking about all local SEO agencies. I'm one of...

Open

Adding common search terms to a Google Business Profile name can improve ranking, but it may violate guidelines if not part of the legal/real-world business name.

local SEO / risk-avoid · asserts

If you're a local business, your Google Business Profile is probably even more important than your website. And this is why it seems like a good idea to pay a company $500 a month to manage and optimize your Google Business Profile. But it's not. These companies are ripping you off. Now to be clear, I'm not talking about all local SEO agencies. I'm one of...

Open

Monthly GBP work worth doing includes adding new images, asking for reviews, checking/reporting competitor spam, monitoring new categories, and publishing offers/messages as posts.

local SEO / monthly GBP work · asserts

last month. For some businesses like home remodeling, one review a month is plenty. For something like a restaurant, you should be trying to get multiple reviews every day. Now again, there are other things like services and business hours to impact ranking, but those are the four big ones. And at this point you might be saying, but TJ, my competitor has...

Open

Google Business Profile posts are described as a bulletin board for branded searchers, not a ranking factor.

Google posts / local SEO · asserts

dit their profiles. This is remarkably easy to do and your competitor doesn't even know that you did it. You should check Stirling Skies website to see if Google introduced any new categories this month that you might want to add to your listing. And if you have any offers, promotions or messages you want to share with your audience, you should make a Goo...

Open