Broad match Google Ads risk

@joshuamaraney

• asserts: Broad match Google Ads campaigns can waste spend when ads match irrelevant searches instead of buyer-intent queries.

  I can't believe people are still running Google Ads with broad match keywords.

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• asserts: Broad match Google Ads campaigns can waste spend when ads match irrelevant searches instead of buyer-intent queries.

  Now another thing, what sometimes happens is that if you're bidding on something called broad match or P max, what happens is that you don't even have full control of the words that you're bidding on.

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• asserts: Broad match Google Ads campaigns can waste spend when ads match irrelevant searches instead of buyer-intent queries.

  If you're using Broad Match still, you are really just throwing money down the drain.

  Source page

• asserts: Broad match keywords can waste ad spend by matching ads to irrelevant queries that do not fit the website or offer.

  Broad match keywords will kill your campaign that you're gonna get irrelevant clicks for words that are absolutely not at all relevant to your website.

  Source page