@joshuamaraney

Here are the five most common mistakes that people make with Google Ads campaigns. I've been doing Google Ads for nearly 20 years and I ordered hundreds and hundreds of accounts per year. These are the most common mistakes that people make that will usually lead them to having terrible Google Ads accounts and having bad conversions.

1, Broad Match. If you're using Broad Match still, you are really just throwing money down the drain. No matter what Google will tell you, Broad Match is terrible.

You get the wrong type of people clicking on your ads. It just cost you money and very rarely do you get good conversions. The second big mistake that people make is that they don't have negative keywords.

And if they have negative keywords, they're not adding enough of them. A negative keyword is a way that you tell Google, no, Google, I don't want my ad to appear with this type of word. If you want your Google Ads campaign to perform well, you have to continuously be adding negative keywords.

The next common problem that people have in their Google Ads accounts is location settings. If you're not strict with this, Google can very easily show your ads to people that are not in your location. Remember, people that are in your location are the ones that are going to convert.

If you showing your service to people that live nowhere near you, chances are very slim that they will convert. With you. The fourth most common reason why people fail at Google Ads is that they don't understand and know very little about Quality score.

Quality score is a way that Google judge your Google Ads account. If your quality score is low, Google will charge you a much higher cost per click than you actually should be paying. The way to improve your quality score is make sure that the keywords that y

harge you a much higher cost per click than you actually should be paying. The way to improve your quality score is make sure that the keywords that you're selecting are closely related to your text ad and are closely related to your landing page. The fifth most common issue that people have with bad Google Ads accounts is their network settings are wrong.

Just remember, if you're running a search campaign, only show your ads on the search network. Don't show your ads on any display network at all. If you have any problems with your Google Ads accounts and you'd like an audit, drop a comment below and I'll get back to you.