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Broad match keywords can waste ad spend by matching ads to irrelevant queries that do not fit the website or offer.
I've just audited a Google Ads campaign and the client has blown over $2 million because they were using broad match keywords. I audit Google Ads accounts all the time, but this specific campaign that I just looked at was probably the worst I've ever seen. They told me that they're very honoured and very lucky because they got chosen by Google to have a Google rep build their campaign for them.
This Google rep was an expert in campaigns and experts in accounts and they trusted him completely for over 2 years. What he told them was, guys, please, we must use broad match keywords. The results were terrible.
Like I said, they've wasted over $2 million in the last few years on Google Ads by just using broad match. Broad match keywords will kill your campaign that you're gonna get irrelevant clicks for words that are absolutely not at all relevant to your website. When you're doing a Google Ads campaign, rather, deal with an expert who knows what they're doing and is looking out for your best interests and not for Google's.
If you're worried about the performance of your Google Ads campaign, reach out to me at top, click dot c, o dot z, a or drop a comment and I'll get back to you.
Broad match keywords can waste ad spend by matching ads to irrelevant queries that do not fit the website or offer.
Audit Google Ads accounts for broad match exposure, inspect search terms, and move risky campaigns toward tighter match types with negative keyword controls.
This source is connected to Broad match Google Ads risk.
Broad match keywords will kill your campaign that you're gonna get irrelevant clicks for words that are absolutely not at all relevant to your website.