Agency and marketing-team governance

@joshuamaraney

• asserts: Marketing performance depends on clear governance between internal teams, agencies, credentials, expectations, and review routines.

  with a client that I used to work with these guys called me in December and they said Josh we have decided to move to a new SEO provider one of the directors is friendly with one of the guys there and this is the way that we wanna go obviously I don't...

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• asserts: Marketing performance depends on clear governance between internal teams, agencies, credentials, expectations, and review routines.

  Someone asked me the other day, what does it take to be a good digital marketer?

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• asserts: Marketing performance depends on clear governance between internal teams, agencies, credentials, expectations, and review routines.

  If you have an agency doing Google Ads and SEO for you, but you have a suspicion that things aren't working well, all you have to do is open up a new window on your browser incognito and search for your company on Google.

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• asserts: Marketing performance depends on clear governance between internal teams, agencies, credentials, expectations, and review routines.

  I know of a certain company they've been begging an agency to change one page on their website for 6 months.

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• asserts: Marketing performance depends on clear governance between internal teams, agencies, credentials, expectations, and review routines.

  The companies that are getting the most out of search engine optimisation, Google Ads and social media are the ones that are merging their in house marketing teams with external agencies.

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