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Marketing performance depends on clear governance between internal teams, agencies, credentials, expectations, and review routines.
Are you in an abusive relationship with your agency? I know it's a terrible word to say and I know it's a terrible comparison, but I honestly don't know of any way to explain it. So many times we speak to clients and we deal with clients that are using agencies that are really just harming them.
Not only are they harming them, they're literally stealing money from them month after month. Yet these companies still stay with these terrible agencies. I can tell you so many examples.
Literally on a weekly basis I see it. I know of a certain company they've been begging an agency to change one page on their website for 6 months. Every single week they ask the same questions and once again, the agency gives them a whole variety of different answers.
I know of another person that continuously pays for services they're just not getting. I have no idea why these people are staying with these agencies. Like I said, it reminds me, unfortunately, of abusive relationships.
If you are in a terrible relationship with an agency, you have every right to fire them and move to an agency that wants to put your interest first and that can help you. Please. The time of just using an agency because they are big shots and you've heard so many good things about them are over.
Fire them straight away and go to an agency that can help you and get you the Best results.
Marketing performance depends on clear governance between internal teams, agencies, credentials, expectations, and review routines.
Define ownership, reporting, access, partner status, review cadence, and escalation paths before agency or internal team work is judged only by outcomes.
This source is connected to Agency and marketing-team governance.
I know of a certain company they've been begging an agency to change one page on their website for 6 months.