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Marketing performance depends on clear governance between internal teams, agencies, credentials, expectations, and review routines.
I wanna share an SEO horror story that is happening right now with a client that I used to work with these guys called me in December and they said Josh we have decided to move to a new SEO provider one of the directors is friendly with one of the guys there and this is the way that we wanna go obviously I don't like losing clients but I said to these guys
guys I know these providers they are terrible they are cowboys they are useless and you are gonna drop off a cliff they didn't listen to me and I made the move yesterday I went onto HS just to take a look how these guys are doing and I've started to see like I said they are really starting to collapse take a look at these horrible results so far I can see so
far they've lost 545 keywords from the rankings I can see just from the top three keywords alone they've dropped 372 keywords if we look at the organic traffic go look at that number this is massive now I'm so disappointed because I worked so hard with these guys again I knew this new provider would do it if I go look at what the issues are I don't really know what these guys
did but they did something along the lines in December and for whatever the reason is over here you can see that the amount of pages that have been crawled and index has dropped dramatically these guys are just gonna continue to drop unless I call them and say guys please there is an issue I'm gonna try but I think that's too late to help them because I think they're tied down to
this agency and I don't think whatever I tell them is gonna help please guys when you're choosing an SEO provider do your homework make sure that that provider knows what they're doing they're skilled in SEO because a wrong moving SEO can cost you millions and millions of brands
Marketing performance depends on clear governance between internal teams, agencies, credentials, expectations, and review routines.
Define ownership, reporting, access, partner status, review cadence, and escalation paths before agency or internal team work is judged only by outcomes.
This source is connected to Agency and marketing-team governance.
with a client that I used to work with these guys called me in December and they said Josh we have decided to move to a new SEO provider one of the directors is friendly with one of the guys there and this is the way that we wanna go obviously I don't like losing clients but I said to these guys guys I know these providers they are terrible they are...