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Source-backed creator statements and evidence excerpts related to zero-click / traffic risk.
ryone kind of accepted that as common wisdom back then. You couldn't trust anything on the internet. You had to drive to the library, find a book, bring it home, and read through it to find information. Nowadays, if someone says they research something, it's a pretty safe bet that they went to Google, they did a handful of searches, they clicked on some o...
OpenTraditional search engines are going to be dead within a few years. I wanna talk about how we know this and then who the winners and losers are gonna be in this shift. And then finally, I'll talk about how you can make sure you're one of the winners. Kevin Indig recently reported that Sundar Pichai, the CEO of Google, says that he sees Google's AI mode re...
OpenTraditional search engines are going to be dead within a few years. I wanna talk about how we know this and then who the winners and losers are gonna be in this shift. And then finally, I'll talk about how you can make sure you're one of the winners. Kevin Indig recently reported that Sundar Pichai, the CEO of Google, says that he sees Google's AI mode replacing traditional search within two to three years. So that means what we now think of as Google Search would just be a separate tab that people can go to, bu...
ryone kind of accepted that as common wisdom back then. You couldn't trust anything on the internet. You had to drive to the library, find a book, bring it home, and read through it to find information. Nowadays, if someone says they research something, it's a pretty safe bet that they went to Google, they did a handful of searches, they clicked on some of the links, and they read information from the websites. For about 10 or 20 years, this has been standard practice before making a big decision. That's all abo...
oing a single broad search like dentist near me the way a human might, it'll do up to a dozen very specific searches. And then instead of just looking through the top few results like a human might, it'll look through multiple pages of search results. What this means is that the large language models are considering hundreds of pages before returning a recommendation. And so it's no longer about ranking in position 1 for the most competitive search term. It's about showing up in as many places as possible. So th...