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SEO Patents

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The source says the ranking-transition patent discussed in the video had expired.

@build_in_public · asserts

Crazy that marketers don't know about this. This is a patent from Google designed to trick people trying to do SEO. Google has this flow chart showing how it works. You make a change to your webpage, Google looks at the old rank of your page, then decides on your new rank. But before they do that, they put in what's called a rank transition function. This...

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Related Source Records

Crazy that marketers don't know about this. This is a patent from Google designed to trick pe...

@build_in_public · 2026-06-09

Crazy that marketers don't know about this. This is a patent from Google designed to trick people trying to do SEO. Google has this flow chart showing how it works. You make a change to your webpage, Google looks at the old rank of your page, then decides on your new rank. But before they do that, they put in what's called a rank transition function. This...

Open

Evidence Passages

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Crazy that marketers don't know about this. This is a patent from Google designed to trick people trying to do SEO.

Google has this flow chart showing how it works. You make a change to your webpage, Google looks at the old rank of your page, then decides on your new rank.

But before they do that, they put in what's called a rank transition function. This rank transition function is designed to give you unpredictable fluctuations in your rankings.

It figures out what your fluctuated rank should be, publishes the...