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@build_in_public

2026-06-09

Crazy that marketers don't know about this. This is a patent from Google designed to trick people trying to do SEO. Google has this flow chart showing how it works. You make a change to your webpage, Google looks at the old rank of your page, then decides o...

Source Excerpt

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Crazy that marketers don't know about this. This is a patent from Google designed to trick people trying to do SEO.

Google has this flow chart showing how it works. You make a change to your webpage, Google looks at the old rank of your page, then decides on your new rank.

But before they do that, they put in what's called a rank transition function. This rank transition function is designed to give you unpredictable fluctuations in your rankings.

It figures out what your fluctuated rank should be, publishes the wrong rank, then observes your behavior. Google explains why they have this.

They say that this patent exists to catch spammers. This observed behavior step allows Google to see if spammers freak out over the ranking fluctuations.

The spammers might do things like remove backlinks, change keyword positions. If Google sees weird behavior during this stage, they might not give yo...

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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.

@build_in_public 2026-06-09

Crazy that marketers don't know about this. This is a patent from Google designed to trick people trying to do SEO.

Google has this flow chart showing how it works. You make a change to your webpage, Google looks at the old rank of your page, then decides on your new rank.

But before they do that, they put in what's called a rank transition function. This rank transition function is designed to give you unpredicta...

Public Insight Cards

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Google uses a rank transition function to create unpredictable ranking fluctuations

SEO Strategies · asserts

Crazy that marketers don't know about this. This is a patent from Google designed to trick people trying to do SEO. Google has this flow chart showing how it works. You make a change to your webpage, Google looks at the old rank of your page, then decides on your new rank. But before they do that, they put in what's called a rank transition function. This...

Open

The source describes a Google patent that used ranking fluctuations to observe spammer behavior.

Ranking Volatility · asserts

Crazy that marketers don't know about this. This is a patent from Google designed to trick people trying to do SEO. Google has this flow chart showing how it works. You make a change to your webpage, Google looks at the old rank of your page, then decides on your new rank. But before they do that, they put in what's called a rank transition function. This...

Open

The content references a podcast discussing Google's SEO-related patents

Content Strategy · asserts

Crazy that marketers don't know about this. This is a patent from Google designed to trick people trying to do SEO. Google has this flow chart showing how it works. You make a change to your webpage, Google looks at the old rank of your page, then decides on your new rank. But before they do that, they put in what's called a rank transition function. This...

Open

The source says the ranking-transition patent discussed in the video had expired.

SEO Patents · asserts

Crazy that marketers don't know about this. This is a patent from Google designed to trick people trying to do SEO. Google has this flow chart showing how it works. You make a change to your webpage, Google looks at the old rank of your page, then decides on your new rank. But before they do that, they put in what's called a rank transition function. This...

Open