Topic evidence page
Source-backed creator statements and evidence excerpts related to Risk/avoid / recommendation spam.
going to have any impact on the large language model's recommendation. And you want that explicit recommendation as close to the top of the article as possible, preferably in the first sentence. Now, that might still feel a little icky to you, but it sure beats putting a listicle on your website with you at the top. Now, to be completely honest, the brand...
OpenThere are all these new tactics for being recommended by large language models. Now some of them feel a little silly or even spammy, and I hear a lot of people asking, sure, these work right now, but are they really gonna continue working? And so I just wanna talk about why I think a lot of these tactics are going to continue working for the foreseeable f...
OpenI wanna talk about the most effective strategy for being recommended by large language models like Chat, G P T. And Google's A I. Mode. You've been watching my videos or following other people talking about G E O. You might already have an idea of what I'm gonna say. It's listicles, right? And that's half true. Listicles are incredibly effective right now...
OpenThere are all these new tactics for being recommended by large language models. Now some of them feel a little silly or even spammy, and I hear a lot of people asking, sure, these work right now, but are they really gonna continue working? And so I just wanna talk about why I think a lot of these tactics are going to continue working for the foreseeable f...
OpenI wanna talk about the most effective strategy for being recommended by large language models like Chat, G P T. And Google's A I. Mode. You've been watching my videos or following other people talking about G E O. You might already have an idea of what I'm gonna say. It's listicles, right? And that's half true. Listicles are incredibly effective right now. But I'm seeing some data that makes me think it's not for the reason people think. And if I'm right, this could open up some new opportunities that are equall...
ove listicles, but that's not quite true. The truth is that large language models love to search for things like best X and Y. They search for recommendations. It just happens to be that the vast majority of pages that are optimized for these terms are listicles. And this is because the vast majority of these listicles are automatically generated by directory websites. Once you have a directory and a way to rank different businesses or products, it's very easy to programmatically generate as many listicles as yo...
going to have any impact on the large language model's recommendation. And you want that explicit recommendation as close to the top of the article as possible, preferably in the first sentence. Now, that might still feel a little icky to you, but it sure beats putting a listicle on your website with you at the top. Now, to be completely honest, the brands that are having the most success are doing both the listicle and the how to choose the best article. There's really no limit to the effectiveness of recommend...
There are all these new tactics for being recommended by large language models. Now some of them feel a little silly or even spammy, and I hear a lot of people asking, sure, these work right now, but are they really gonna continue working? And so I just wanna talk about why I think a lot of these tactics are going to continue working for the foreseeable future, and which ones you might want to avoid. The tactics that are especially effective right now, that are different from just traditional SEO. Could collecti...
on this take is it's from other SEOs. SEOs that would prefer to just keep doing what they've always been doing and who really hate this idea that they have to change their methods. It's a really good excuse to not have to learn something new. And honestly, I've fallen into this trap myself in the past. I've been doing SEO for about 16 years, and maybe about 10 years ago I got it into my head that Google's getting a lot smarter and therefore these spammy tactics aren't gonna keep working. One example of a tactic...
really all they can do. Now. You might think well, eventually these models are gonna be smart enough to realize that the recommendation came from the brand's website or was probably placed by the brand themselves, but the truth is that would be way more expensive than just a simple search tool. It would have to be causing a serious issue for the large search engines to be forced into doing that. It's much more likely they'll handle it the same way Google has. They'll penalize the biggest offenders with manual ac...