Attribution and contact-route coverage

90% of local businesses get this wrong. They have no idea where their phone calls are coming from.

Here's how you can fix that with call tracking numbers. On your Google Business Profile, use a call tracking number in the primary field and then put your real phone number in the additional phone number field.

On your website, use something called dynamic number replacement. All the call tracking tools offer this.

This replaces your real number with a call tracking number after the page loads. And on business directories, use your real phone number, no call tracking numbers.

With this setup, you can properly track your calls without confusing Google. And if you're not tracking calls, you're missing one of the clearest ways to prove that your SEO is working.

I don't care how somebody got in touch with you, and if it was measurable. I don't care if they saw your magnet stuck to your neighbor's fridge and then they called you from the magnet.

Like, hey, maybe you have a call tracking number in there, great if you do, totally okay if you don't. I don't really care.

I just care that they call you. That's it.

Or they email you, or they fill out your form. I don't care.

So first off, you need to make it as easy as possible for people to get in touch with you in the method in which they want to get in touch with you with. So I'm going to say here, Leadferno, for example, I'm sure a friend of the white spark podcast, a tool that we use as well, and this is where you can have someone text you through your website.

Every single website we've added Leadferno to has seen an increase in lead volume. It has never been a net negative.

It is another way for people to get in touch with you, which brings me to stop making people do the thing that you want them to do. So if you love talking to people on the phone, good for you...