@darrenshawseo

I don't care how somebody got in touch with you, and if it was measurable. I don't care if they saw your magnet stuck to your neighbor's fridge and then they called you from the magnet. Like, hey, maybe you have a call tracking number in there, great if you do, totally okay if you don't.

I don't really care. I just care that they call you. That's it.

Or they email you, or they fill out your form. I don't care. So first off, you need to make it as easy as possible for people to get in touch with you in the method in which they want to get in touch with you with.

So I'm going to say here, Leadferno, for example, I'm sure a friend of the white spark podcast, a tool that we use as well, and this is where you can have someone text you through your website. Every single website we've added Leadferno to has seen an increase in lead volume. It has never been a net negative.

It is another way for people to get in touch with you, which brings me to stop making people do the thing that you want them to do. So if you love talking to people on the phone, good for you. Other people don't like talking on the phone.

Let them text you. Let them email you. Let them fill out a form.

Just give people as many options as possible to get in touch with you. And I think that as a small business owner, as an owner of franchises, wherever situation you're in, if you are giving any barrier at all to getting people in touch with you, you are giving business away. I love it.

There we go. That's okay. The grant is over.