Topic evidence page
Source-backed creator statements and evidence excerpts related to AI visibility strategy.
ryone kind of accepted that as common wisdom back then. You couldn't trust anything on the internet. You had to drive to the library, find a book, bring it home, and read through it to find information. Nowadays, if someone says they research something, it's a pretty safe bet that they went to Google, they did a handful of searches, they clicked on some o...
OpenSo it looks like we're already seeing phase 2 of Google replacing the traditional search results with AI results. Phase 1, if you missed it, was the release of AI Mode, which is a new tab in Google Search. Instead of showing you traditional results, it gives you an AI response similar to what you'd get from ChatGPT. But just today, Google announced what s...
OpenSemrush have just released two massive studies revealing exactly where ChatGPT, Claude, and Google'sAI overviews are getting all their info from. You'd expect it to be super credible sites, right, like government domains and established publishers. Nope. AI overviews most commonly site Quora, Reddit, and LinkedIn. For ChatGPT, it's Reddit, Wikipedia, and...
OpenTraditional search engines are going to be dead within a few years. I wanna talk about how we know this and then who the winners and losers are gonna be in this shift. And then finally, I'll talk about how you can make sure you're one of the winners. Kevin Indig recently reported that Sundar Pichai, the CEO of Google, says that he sees Google's AI mode re...
OpenSo it looks like we're already seeing phase 2 of Google replacing the traditional search results with AI results. Phase 1, if you missed it, was the release of AI Mode, which is a new tab in Google Search. Instead of showing you traditional results, it gives you an AI response similar to what you'd get from ChatGPT. But just today, Google announced what s...
OpenSemrush have just released two massive studies revealing exactly where ChatGPT, Claude, and Google'sAI overviews are getting all their info from. You'd expect it to be super credible sites, right, like government domains and established publishers. Nope. AI overviews most commonly site Quora, Reddit, and LinkedIn. For ChatGPT, it's Reddit, Wikipedia, and...
OpenGoogle just moved one step closer to traditional search results being replaced by AI mode. They just rolled out a wider version of a test they ran in October.`n`nWhen you run a search in Google and see the AI overview, they'll be a show more option that expands the answer and below the expanded answer is a chat input where you can start a conversation with AI mode. This is one of several experiments they've been running to more fully integrate AI mode into the traditional search results. My prediction is that wi...
what a lot of SEO's are saying. Right now, the game is no longer about ranking for a handful of super competitive terms. Instead, visibility is going to be spread across thousands of hyper specific terms, very little competition. The two big implications for your strategy is 1, you need to be tracking what sources these large language models are citing. And 2, you need to be creating that hyper specific content on as many platforms as possible. So you have as many chances as possible to be one of those sources.
Traditional search engines are going to be dead within a few years. I wanna talk about how we know this and then who the winners and losers are gonna be in this shift. And then finally, I'll talk about how you can make sure you're one of the winners. Kevin Indig recently reported that Sundar Pichai, the CEO of Google, says that he sees Google's AI mode replacing traditional search within two to three years. So that means what we now think of as Google Search would just be a separate tab that people can go to, bu...
ryone kind of accepted that as common wisdom back then. You couldn't trust anything on the internet. You had to drive to the library, find a book, bring it home, and read through it to find information. Nowadays, if someone says they research something, it's a pretty safe bet that they went to Google, they did a handful of searches, they clicked on some of the links, and they read information from the websites. For about 10 or 20 years, this has been standard practice before making a big decision. That's all abo...
oing a single broad search like dentist near me the way a human might, it'll do up to a dozen very specific searches. And then instead of just looking through the top few results like a human might, it'll look through multiple pages of search results. What this means is that the large language models are considering hundreds of pages before returning a recommendation. And so it's no longer about ranking in position 1 for the most competitive search term. It's about showing up in as many places as possible. So th...
So it looks like we're already seeing phase 2 of Google replacing the traditional search results with AI results. Phase 1, if you missed it, was the release of AI Mode, which is a new tab in Google Search. Instead of showing you traditional results, it gives you an AI response similar to what you'd get from ChatGPT. But just today, Google announced what seems to be the next step in that direction. They're calling it web Guide. Now, currently, you can only see this if you go to Search Labs and enable it. Once you...