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Search reputation management is about controlling and monitoring how a name or business appears in search results and reviews.
Google just updated its review guidelines and a lot of businesses are doing this thing that could cause them to lose their reviews. Our good friend Amy Toman posted about this. She talked about the new guidelines.
These are prohibiting restricted content. This is the big one. Merchants requesting that staff solicit reviews that include specific content, including content that identifies a staff member.
That means that the strategy where the employee says, hey, can you mention me in your reviews? Cause we're running some kind of contest and whoever gets the most reviews this month gets a prize, you can no longer do that according to Google's guidelines. So if you were rewarding employees for getting a certain number of reviews, you're going to have to ditch that strategy.
A better strategy is just to reward the whole company when you reach certain review milestones.
Search reputation management is about controlling and monitoring how a name or business appears in search results and reviews.
Track branded search results and review signals, document harmful listings or fake-review behavior, and define a response workflow before reputation damage compounds.
This source is connected to Search reputation management.
Google just updated its review guidelines and a lot of businesses are doing this thing that could cause them to lose their reviews.