Source record
Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website.
If you have an e commerce website and you're running Google Shopping ads, here's a tip that will help you tremendously. For anyone that runs any form of shopping campaign inside of Google, whether it's normal shopping ads or whether it's P Max, you know of the merchant center, inside of the Merchant center you got your primary feed that is the information that has been pulled from your e commerce website. You got your product titles, you got your product descriptions and you got some other product categories.
Again, all this information is being pulled directly from your e commerce website but in order to improve the performance of your shopping ads, many times you have to change those page titles, all those page descriptions to be the correct way for Google to pick up well. In other words, you might want to put in your page titles, your colours, your descriptions and a whole lot more things but the limitation that happens that in order to do that you have to fix your website.
In other words, you have to work on the actual website so it can go down to your primary field and becomes messy. But there's a much better way to do that that is called the supplemental feed. Basically what a supplemental feed is is that it's a feed that sits on top of your primary feed.
Now what you can do is that you can change your page titles, you can change your Categories, you can even change your images and a whole lot of other things without changing a code on your website. It's unbelievable. And we do it with every single shopping client of us and the results are just amazing.
If you want to take your Google Shopping seriously, you have to investigate the primary feed. Again, the way that you make your shopping ads work well with Google is that you put your keywords in the front, you cha
investigate the primary feed. Again, the way that you make your shopping ads work well with Google is that you put your keywords in the front, you change your descriptions and a whole lot of other things. You can do this with the help of a supplemental feed without changing the front end of your website.
If you want more videos about supplemental feeds, how to create it, how to set it up, let me know in the comments.
Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website.
Audit each CMS homepage title, meta description, SEO plugin setup, and duplicate-plugin risk before treating the site as technically ready.
This source is connected to WordPress and website SEO settings.
Again, all this information is being pulled directly from your e commerce website but in order to improve the performance of your shopping ads, many times you have to change those page titles, all those page descriptions to be the correct way for Google to pick up well.