@tjrobertson52

If you wanna be found online in 2026, user generated content has never been more important. So I wanna talk about three platforms that I think you should be active on as a business. The third one I'm not hearing anyone talk about right now.

The first is YouTube. Google is showing more and more YouTube videos on their search results pages and large language models love to cite YouTube far more than any other video site. Now doing YouTube well takes time and commitment, but there are a few easy ways that you can take advantage of YouTube.

One is just to target the same search terms that you would target with vlog posts. Most YouTubers are not focused on search terms because it's a small percentage of YouTube views that come from search. There are likely hundreds of relevant search terms with no competition on YouTube and simply making a video with that term in the title will let you show up not just in YouTube search, but also on Google's main search results page.

And more importantly, this is one of the easiest ways to influence the response from large language models. Now I recommend you or someone in your business being featured in this video, but probably the easiest way to make these videos is just to take a blog post you've written and put it into Google's NotebookLM. It'll automatically create a PowerPoint style presentation video for you that's surprisingly good.

Now in our experience, these videos will typically fall flat on a brand new YouTube channel, but they'll typically do well on an established one. And if you're gonna make videos for YouTube, you might as well publish them to all the other platforms as well. The other platforms aren't cited nearly as often by large language models, but they can still rank in Google search results.

We had one client who too

The other platforms aren't cited nearly as often by large language models, but they can still rank in Google search results. We had one client who took up five positions on page 1 for one of his main search terms, his blog post, a YouTube video, two TikTok videos, and an Instagram post. The second platform you should be paying attention to is Reddit.

There's two ways I recommend using Reddit, and neither of them include creating a bunch of fake accounts and spamming. If you enjoy using Reddit, just be an active member of relevant communities, post helpful comments, and when it makes sense, mention your brand without being overly promotional. Once you've earned some karma and learned the rules and the relevant subreddits, you can even make some of your own posts.

I think doing this is completely worth it for its own sake. You'll likely get customers directly from Reddit, but it's not the best use of your time if you're trying to affect the large language models response. That's because large language models aren't reading every post on Reddit.

If you track relevant prompts in your industry, you'll find that large language models tend to cite the same posts over and over. Again, and they tend to be posts that are 6 months, a year or older. So you can have a much greater impact by just leaving comments on those few posts that are often cited.

Just make sure to mention your brand explicitly and how you could be the solution to the posters question. And it helps if you use an active Reddit account with some history. Otherwise you might be setting off some spam triggers.

And the last platform you should be paying attention to is Facebook groups. I don't know why no one's talking about this. I think that they're probably not actually tracking in large language model responses.

Facebook groups. I don't know why no one's talking about this. I think that they're probably not actually tracking in large language model responses.

In my experience, at least for business related prompts, Facebook groups cited almost as often as Reddit and some industries cited more often. Now we don't post to Facebook groups on behalf of our clients. So I don't have as much experience there.

But my advice would be similar to that of Reddit. Make sure to mention your brand and what it does explicitly and try not to piss off the group you're posting in. This is Ben AI Search Factor No.

11 from Kevin Indigs Growth Memo Newsletter. This ends the 11 part series. I recommend going back and watching number one.