Facebook Groups are getting cited by AI almost as much as Reddit and nobody's talking about it 馃憖 Part 11 of my AI Search series #AISearch #SEO #MarketingTips #GrowthHacking
If you wanna be found online in 2026, user generated content has never been more important. So I wanna talk about three platforms that I think you should be active on as a business. The third one I'm not hearing anyone talk about right now. The first is YouTube. Google is showing more and more YouTube videos on their search results pages and large language models love to cite YouTube far more than any other video site. Now doing YouTube well takes time and commitment, but there are a few easy ways that you can take advantage of YouTube. One is just to target the same search terms that you would target with vlog posts. Most YouTubers are not focused on search terms because it's a small percentage of YouTube views that come from search. There are likely hundreds of relevant search terms with no competition on YouTube and simply making a video with that term in the title will let you show u
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If you wanna be found online in 2026, user generated content has never been more important. So I wanna talk about three platforms that I think you should be active on as a business. The third one I'm not hearing anyone talk about right now. The first is YouTube. Google is showing more and more YouTube videos on their search results pages and large language models love to cite YouTube far more than any other video site. Now doing YouTube well takes time and commitment, but there are a few easy ways that you can t...
The other platforms aren't cited nearly as often by large language models, but they can still rank in Google search results. We had one client who took up five positions on page 1 for one of his main search terms, his blog post, a YouTube video, two TikTok videos, and an Instagram post. The second platform you should be paying attention to is Reddit. There's two ways I recommend using Reddit, and neither of them include creating a bunch of fake accounts and spamming. If you enjoy using Reddit, just be an active...
Facebook groups. I don't know why no one's talking about this. I think that they're probably not actually tracking in large language model responses. In my experience, at least for business related prompts, Facebook groups cited almost as often as Reddit and some industries cited more often. Now we don't post to Facebook groups on behalf of our clients. So I don't have as much experience there. But my advice would be similar to that of Reddit. Make sure to mention your brand and what it does explicitly and try n...
Public Insight Cards
Search-focused YouTube videos can rank in YouTube and Google, and may influence LLM responses because many YouTubers ignore search-term targeting.
YouTube / search-term videos 路 asserts
If you wanna be found online in 2026, user generated content has never been more important. So I wanna talk about three platforms that I think you should be active on as a business. The third one I'm not hearing anyone talk about right now. The first is YouTube. Google is showing more and more YouTube videos on their search results pages and large languag...
Blog posts can be turned into presentation-style videos with NotebookLM as a lower-effort way to create YouTube assets.
Video production / NotebookLM 路 asserts
If you wanna be found online in 2026, user generated content has never been more important. So I wanna talk about three platforms that I think you should be active on as a business. The third one I'm not hearing anyone talk about right now. The first is YouTube. Google is showing more and more YouTube videos on their search results pages and large languag...
Publishing a topic across blog, YouTube, TikTok, and Instagram can occupy multiple positions on page one for a target search term.
Multi-surface SERP / cross-posting 路 asserts
The other platforms aren't cited nearly as often by large language models, but they can still rank in Google search results. We had one client who took up five positions on page 1 for one of his main search terms, his blog post, a YouTube video, two TikTok videos, and an Instagram post. The second platform you should be paying attention to is Reddit. Ther...
LLMs tend to cite the same older Reddit posts repeatedly rather than every new Reddit mention, so comments on already-cited threads may matter more than broad posting.
Reddit / AI citations 路 asserts
The other platforms aren't cited nearly as often by large language models, but they can still rank in Google search results. We had one client who took up five positions on page 1 for one of his main search terms, his blog post, a YouTube video, two TikTok videos, and an Instagram post. The second platform you should be paying attention to is Reddit. Ther...
Creating fake Reddit accounts or spamming brand mentions is discouraged; active accounts with history and helpful comments are less likely to trigger spam filters.
Risk/avoid / Reddit spam 路 asserts
The other platforms aren't cited nearly as often by large language models, but they can still rank in Google search results. We had one client who took up five positions on page 1 for one of his main search terms, his blog post, a YouTube video, two TikTok videos, and an Instagram post. The second platform you should be paying attention to is Reddit. Ther...
For some business prompts, Facebook groups may be cited almost as often as Reddit and sometimes more often.
Facebook groups / AI citations 路 asserts
Facebook groups. I don't know why no one's talking about this. I think that they're probably not actually tracking in large language model responses. In my experience, at least for business related prompts, Facebook groups cited almost as often as Reddit and some industries cited more often. Now we don't post to Facebook groups on behalf of our clients. S...
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