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Recommendation Building: Google says GEO is just SEO. They're wrong. LLMs cite the same pages repeatedly—here's how to get your brand on those exact pages 🎯 #GEO #SEO #aimarketingtools #DigitalStrategy #MarketingTips
Several people from Google have been going on podcast in the last week telling people that Geo is just SEO. If you don't know Geo stands for Generative Engine Optimization. It's the things you do to get recommended by large language models like ChatGPT or Google's AI mode. I'm just gonna set the record straight, explain why GEO is different than SEO why that matters and why you shouldn't take SEO advice from Google. Now it's true that everything that matters for SEO also matters for GEO which is why I would call GEO s E o plus. However, large language models have introduced some very new tactics that right now are very effective and the primary new tactic is what I'm calling recommendation building. One of the pillars of SEO has always been link building. If you want to rank in Google for any kind of competitive term, you need to build links to your website. These links can also help you
Several people from Google have been going on podcast in the last week telling people that Geo is just SEO. If you don't know Geo stands for Generative Engine Optimization. It's the things you do to get recommended by large language models like ChatGPT or Google's AI mode. I'm just gonna set the record straight, explain why GEO is different than SEO why that matters and why you shouldn't take SEO advice from Google. Now it's true that everything that matters for SEO also matters for GEO which is why I would call...
little bit of effort. First of all, it's important to point out that the strategy is very much industry dependent. You need to know what kinds of pages large language models are citing when people ask about the products and services you offer. To do this, you're going to need a tool. There are about 100 out there. We use peak dot AI. And when you do this, what you're gonna find is that these large language models are citing the same pages over and over again, which is why a more surgical approach matters. Instea...
s and just asking what it would take to be listed at the top of their listicle. Most of the time you probably won't get a response but occasionally they just want like a hundred bucks which is easily worth it for a highly cited listicle. And sometimes there's an opportunity to do a reciprocal mention. I think this is going to become a very popular GEO tactic once people realise how effective it is. Essentially you recommend me in your listicle and I'll recommend you in my listicle. As long as they're not a direc...
are citing, often you can create similar content on your own website. But here's what most people get wrong. Just because the large language model is signing an article on your website doesn't mean they're going to recommend you. The content they retrieve from the article has to contain a recommendation for your brand. So that's why when we create these articles for clients, we always make sure the introduction of the article at least subtly recommends the brand. The best news about all these tactics is almost n...
Several people from Google have been going on podcast in the last week telling people that Geo is just SEO. If you don't know Geo stands for Generative Engine Optimization. It's the things you do to get recommended by large language models like ChatGPT or Google's AI mode. I'm just gonna set the record straight, explain why GEO is different than SEO why t...
Openlittle bit of effort. First of all, it's important to point out that the strategy is very much industry dependent. You need to know what kinds of pages large language models are citing when people ask about the products and services you offer. To do this, you're going to need a tool. There are about 100 out there. We use peak dot AI. And when you do this,...
Opens and just asking what it would take to be listed at the top of their listicle. Most of the time you probably won't get a response but occasionally they just want like a hundred bucks which is easily worth it for a highly cited listicle. And sometimes there's an opportunity to do a reciprocal mention. I think this is going to become a very popular GEO tac...
Open