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Marketing decisions are stronger when channel, category, and audience assumptions are checked against sourced market data.
These are the most popular websites in South Africa. According to Similarweb, the most popular website in South Africa is still Google. They get an estimated 570 million monthly visits and have 27 million unique users.
The second most popular website in South Africa is YouTube. They get an estimated 164 million visits from 11 million unique users. The third most popular website is Facebook.
They get 94 million monthly visits with 10 million monthly unique users. Coming in at number four is the new kid on the block, ChatGPT. 7 million unique monthly users.
Coming in at No. 5 is Hollywood bets. 69 million monthly unique users.
To me, these figures are really an eye opener. If we know the size of the population and we take a look at the most two popular websites, Google and YouTube, that is still a huge opportunity for people to advertise to these people with Google Ads, YouTube ads, and obviously to work on your SEO. To get on top of those Google search results.
The next one obviously, is Facebook. This just shows you that Facebook advertising is still massive. And then obviously the new kid on the block is ChatGPT.
Let me know your thoughts about these stats.
Marketing decisions are stronger when channel, category, and audience assumptions are checked against sourced market data.
Document the data source, metric, geography, and date before using the statistic to choose channels, forecast demand, or prioritize content.
This source is connected to Market and channel data validation.
According to Similarweb, the most popular website in South Africa is still Google.