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Marketing decisions are stronger when channel, category, and audience assumptions are checked against sourced market data.
Currently, South Africa has a huge love affair with gambling. Last week a study came out that showed 54 and a half percent of South African household entertainment spending is allocated to gambling. Now what I wanna show you is that this data that Stats South Africa has brought out is very closely related to the data that I've seen on Google search and website traffic for the biggest gambling sites in South Africa.
Take a look at this. According to Adrift's, the most searched term in South Africa is betway logging. There are 15 million monthly searches on Google for that term.
The next most popular term is betway itself. There are 13 million monthly searches for that term. As we go down the list slightly, Hollywood Bets comes in.
There are 12 million monthly searches for the word Hollywood Bets login to 11 million monthly searches for the word Hollywood bets by itself. You can see that there are other betting related search terms that are very high up that list. This just shows how many people are actually searching on Google for these betting related terms.
Then take a look at this. We're gonna look at the data from Similarweb, which gives an estimated monthly traffic of websites. According to Similarweb, Hollywoodbets is the fifth most popular website in the country, getting 48 million monthly website visits.
Slightly down the list is betway. They get 26 million monthly visits. But I think Similarweb only looks at websites.
I think a lot of people go directly to the Betway app. So I think if you had to add the app traffic, they'd get a lot more. There are other betting websites or betting related websites that are hugely popular with monthly visits.
Now what I'm trying to show you from this exercise is that very often just by looking at Google searches and website vis
popular with monthly visits. Now what I'm trying to show you from this exercise is that very often just by looking at Google searches and website visits, you can see actually what is happening in reality and society.
Marketing decisions are stronger when channel, category, and audience assumptions are checked against sourced market data.
Document the data source, metric, geography, and date before using the statistic to choose channels, forecast demand, or prioritize content.
This source is connected to Market and channel data validation.
Last week a study came out that showed 54 and a half percent of South African household entertainment spending is allocated to gambling.