Technical SEO / prioritization

asserts: For small local service businesses, technical factors like load speed are usually not the main reason rankings underperform if the site is indexable, reasonably fast, and navigable.

We occasionally have clients asking us about their website load speed or other technical factors like that and how they affect SEO, and we always tell them the same thing don't worry about it. See, our clients are small local service businesses and for them...

asserts: Speed optimization, schema, indexing, redirects, sitemaps, and image alt tags are framed as low-effort one-and-done tasks for average sites, not the main SEO growth lever.

The reason why your website isn't ranking on ChatGPT, or Google even though you've done SEO is because you're spending time on the wrong task. Speed optimisation, schema markup, indexing and other technical SEO Are meant to be low effort, one and done tasks...