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AI Reputation

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TJ Robertson argues that an AI recommendation can matter more than a top search ranking for reputation.

@tjrobertson52 · asserts

more and more people are learning about your business through AI instead of a traditional search engine but the other trend we're seeing right now is wherever they learn about your business they're then going to AI to ask its opinion of your business so I'm gonna talk about how to make sure that opinion is a good one because a recommendation from AI means...

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more and more people are learning about your business through AI instead of a traditional sea...

@tjrobertson52 · 2026-06-09

more and more people are learning about your business through AI instead of a traditional search engine but the other trend we're seeing right now is wherever they learn about your business they're then going to AI to ask its opinion of your business so I'm gonna talk about how to make sure that opinion is a good one because a recommendation from AI means...

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more and more people are learning about your business through AI instead of a traditional search engine but the other trend we're seeing right now is wherever they learn about your business they're then going to AI to ask its opinion of your business so I'm gonna talk about how to make sure that opinion is a good one because a recommendation from AI means a lot more than ranking at the top of a search engine in fact in a lot of cases it means more than a recommendation from a human people tend to trust what AI s...

at it did about your brand you need to look at the pages it cited before it gave a response what you'll find most of the time is that its response is essentially just summarizing the content on the pages that it cited so if you want AI say nice things about you you need to make sure the pages it citing are saying those nice things about you there are two ways to do this one is you can look at the pages it's already citing and figure out how you might be able to change the content so it says nice things about you...

ases people are asking about your company and make sure there's content on your website directly addressing those questions and the question itself should either be in the title of the page or in a subheading but if you put it in a subheading and the AI still isn't finding that content in its search I'll create a separate page with that question as the title some pages you definitely want in your website a page about your reviews a page about your awards and achievements and an FAQ page...