@harrysandersseo

1 saying something new we call this information gain it's a gap between what AI already knows versus new information you're giving it two is answering in the first 100 words AI wants an answer fast and to pull it out quickly to users so to users frankly so it's important to have that three is getting cited by big authoritative websites either in your niche or big publications like forms this is largely

the goal of digital PR four is using your own original data having original data feed into that information gain stuff and it's so freaking underrated right now 5 getting good reviews that describe what happened so if you say that we did a website migration if you have a review that says we have an excellent website migration that's a double thumbs up 6 is having matching details your name address and phone

number needs to match everywhere on the internet 7 is having real authority and credibility in your website that means in your about page having your team names photos credibility everything like that 7 is own the topic not the keyword it's not about keywords anymore it's about owning a topic and being a subject matter expert in that topic 9 is having very specific pages that match the search intent so if you

have a page on case studies or a page about a specific service you can't have just a general services page or a general gallery you need to have a page for each specific thing 10 is author BIOS on all your blog post it should have an author bio by who wrote the article and that should be a real person on your website not just a company name or admin or something.