When a buyer asks how much, the clock starts. Every minute, every email, every let me get back to you is friction. Most businesses don't realize how slow they are at this.
The form goes to marketing. Marketing rouses the sales. Sales schedules a discovery call.
Three days out, discovery happens, then a follow up, then a proposal a week later. By the time a number lands in the buyer's inbox, they've already talked to two competitors. The inherent step here isn't whether you share your pricing.
It's how long you make a buyer wait to get a sense of fit. The fix is simple. When someone asks about a price, give them a frame that day, a range, a starting point.
A here's what engagements like yours typically look like. Enough that the right buyer leans in and the wrong one walks before either of you waste a week. So when someone asks what it costs, how long does it take your team to give them a useful answer?
If it's longer than 24 hours, that's inherited.