If you have a local business and you're not doing this, I don't know what to tell you. If you go to your Google search console, click on performance right here, turn on this average position box and sort it by position. Scroll all the way down until you get between 11 and 20.
That's the second page of Google. Find one of these keywords with a lot of impressions, but not a lot of clicks. Now we're gonna grab the page that's ranking for it.
Then just go to Claude and say, here's my page, it's ranking number X for keyword. Here are my top three competitors. What do I need to add to make it a better match?
Then update your page with whatever info it gives you. And if you want us to look at your site for free, comment SEO.