Half your website might have disappeared from Google without you even knowing. Google just changed this recently and a lot of people still haven't caught up. Since AI made it way easier to create content, Google raised the bar on what they'll actually show in search results.
So now they're looking at more of your pages and showing less of them. Here's how to check if your pages are getting hit. Open Google Search Console, click pages, and look at crawled not currently indexed.
These are pages Google looked at and decided they weren't good enough to show to anyone. If any of these have the same generic info everyone else published, you're cooked. If it has potential, rewrite it with original data, screenshots, or examples no one else has.
The bar has raised, your content has to move with it. If you're a US-based business, comment SEO if you want us to help with your site.