Source record
Businesses need clear ownership of Meta pages, ad accounts, and admin access before relying on Facebook or Instagram advertising.
Did you know that you can now sync your Google Business Profile analytics inside of Google Analytics? Now this is brand new and it's fantastic. In the past, if you want to get the analytics of your Google Business Profile, you had to go into your Google Business Profile itself.
But now with this feature, you can get all that information inside of Google Analytics and that is now obviously your source of information. You don't have to click between the two different sources. It's very easy to do.
Look over here in your Google Analytics on the bottom left, click on admin over there. Go look for your Google Business Profile, click it over there and select your Google Business Profile. It takes 1 or 2 seconds.
Just go through the steps. And then once you've done over there, you now can go look in reports inside of Google Analytics. Go to look in your Google Business Profile and look at all the stats that it can pull out for you.
It can show your business interactions. It can see how many people have clicked on you. You can see your calls.
You can see directions and a whole lot of other information. It's pretty cool. Go check it out yourself.
Businesses need clear ownership of Meta pages, ad accounts, and admin access before relying on Facebook or Instagram advertising.
Inventory Meta Business assets, confirm owner and admin roles, remove stale agency access, and document who controls each page and ad account.
This source is connected to Meta Business asset ownership.
Look over here in your Google Analytics on the bottom left, click on admin over there.