Digital PR is the best way to increase your backlinks for SEO and also one of the best methods to increase your a R citations for your brand. When done correctly, Digital PR is unbelievable. There was a study done and one in three of professional SEO said that digital P R is their number one method to improve SEO backlinks and to get higher quality backlinks.
Now remember the point of getting a backlink is to get some of that domain authority from a high popular website passed on to your website. Obviously the point of digital PR is to put your brand on those very popular and powerful news websites. When Google sees that your brand is mentioned and that there's a link coming back to your website, Google pass some of that authority down to your website.
That's link building and when done correctly, this improves your SEO scores. Another important reason for digital P R is that it will improve your AI citations. There was a study done by a href and it showed that digital P R is three times more likely to get your brand mentioned on AI citations than simple backlinking alone.
There are many other benefits of digital PR. Obviously your brand is going to be mentioned on very popular websites which gives you authority and obviously gives you brand equity as well. Let me know your thoughts.