Source record
Businesses need clear ownership of Meta pages, ad accounts, and admin access before relying on Facebook or Instagram advertising.
There are major new Meta ads updates that completely change the way that we run Meta ads. So here's everything you need to know and what to change First is the new customer lifecycle setting Finally, this gives us way more control to find new customers that have never purchased from you. Previously, Meta would prioritise the lowest CPA, meaning it might just go after warmer audiences.
But now you can force Meta to prioritise cold audiences and find brand new customers.
Now we love this because new customers are worth 20x more than existing customers and this will drive more meaningful growth to your business Next is the AI business agent Think of this as your very own sales person or customer service agent working 24/7 This agent will answer your customer's questions, recommend products and handle all returns without you having to do a single thing We love this because it gives all your
customers the right information right as they're purchasing and eliminates all of your admin For answering customer queries, returns and exchanges.
Businesses need clear ownership of Meta pages, ad accounts, and admin access before relying on Facebook or Instagram advertising.
Inventory Meta Business assets, confirm owner and admin roles, remove stale agency access, and document who controls each page and ad account.
This source is connected to Meta Business asset ownership.
love this because it gives all your customers the right information right as they're purchasing and eliminates all of your admin For answering customer queries, returns and exchanges.