If you're a small business, this is great news. 74% of ChatGPT citations go to sites with a domain authority under 80.
This means you don't have to have the most SEO backlinks to get mentioned in ChatGPT. High intent pages are winning the actual citations.
Instead of putting up low intent blog posts pet food the good, the bad, the healthy 5 Ways to building stronger customer relationships, you put up high intent pages. Organic grain free dog food, comprehensive CRM system with 360 degree customer view.
These high intent pages are what are getting cited. For a long time, SEOs have been preaching make 4,000 word blog posts, that's the best way to do SEO.
The truth is, high intent pages, not blog posts, was always the best. And it just so happens this is what is winning in AI search.
Here's more research showing SEO landing pages SEO product pages are two of the most cited content by Chat...