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@tjrobertson52

2026-06-08

Most website traffic now comes from bots, not humans. Clover just did a study and found that 57.5% of website traffic comes from bots. Business owners that are keeping up with this realize things are changing. I get emails every day from businesses worried...

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Most website traffic now comes from bots, not humans. Clover just did a study and found that 57.5% of website traffic comes from bots.

Business owners that are keeping up with this realize things are changing. I get emails every day from businesses worried that they're falling behind.

They recognize that we're quickly entering a world where the primary user of your website is an AI agent. They're ready to rebuild their website for this AI world, fully integrate a into their workflow, and take advantage of these trends before their competitors do.

And that's awesome. If you're thinking like that, I think you're in the top 5% of businesses right now.

But here's what I tell them. We can totally speculate about what the web is gonna look like a year from now and start building towards that.

And I do think we're finally getting to the point where we can make some confident guesses about wha...

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@tjrobertson52 2026-06-08

Most website traffic now comes from bots, not humans. Clover just did a study and found that 57.5% of website traffic comes from bots.

Business owners that are keeping up with this realize things are changing. I get emails every day from businesses worried that they're falling behind.

They recognize that we're quickly entering a world where the primary user of your website is an AI agent. They're ready to rebuild...

@tjrobertson52 2026-06-08

y that makes it trivial for AI to find that information. 3.

You need to be tracking how AI does, research and ultimately recommends a brand when people are searching for the product or service that you sell. Identify the types of pages and articles that AI likes to cite before making that recommendation, and make sure you have more visible versions of those pages on your website.

Take note of all the third party r...

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