Don't ignore image SEO. This person optimized for images.
7000+ clicks 2 hundred forty one thousand plus impressions 2.9% CTR. If you put out lots of images with your brand name in the images, that's hundreds of thousands of people seeing your brand.
Most people with websites don't even know what to do with images. Use keyword rich file names.
Descriptive alt text optional, but use webps instead of PNGs or JPEGs....
