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@build_in_public TikTok profile avatar

@build_in_public

2026-05-21

This is absolutely bonkers. Google is now pulling social media posts directly into Google Maps. You see a business profile, then their social media updates...

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This is absolutely bonkers. Google is now pulling social media posts directly into Google Maps. It looks like this: you see a business profile, then there's social media updates.

If you are not posting on social and you have a local business, you need to start now. This is from one of the top voices in local SEO. Google is making it clear that social media is becoming a very important part of every business's local SEO strategy.

This matters for AI visibility too. It's very simple to do. Connect your social profiles to your business profiles.

Stay active on social. Bonus tip for AI: create social posts about your services, offers, products, locations, expertise, rather than only posting fun or educational content. AI will pull this, cite you, share you for the things that your business actually does.

Source Intelligence

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Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA.

Google Business Profile local SEO operations · asserts

  • Audit GBP fields, competitor categories, Q&A, service areas, appointment settings, and local rank movement as a recurring local SEO checklist.
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  • Google is now pulling social media posts directly into Google Maps.

Questions this source answers

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What is this source mainly about?

Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA.

What should an operator take from it?

Audit GBP fields, competitor categories, Q&A, service areas, appointment settings, and local rank movement as a recurring local SEO checklist.

Which topics does it connect to?

This source is connected to Google Business Profile local SEO operations.

What public evidence supports the record?

Google is now pulling social media posts directly into Google Maps.