How do you fix your location settings in Google Ads to get better results for your campaigns? Many of the Google ad audits that I do have the same issue with the locations. By default, Google have put on a setting that they'll show people in your targeted location that are No.
1 in your location. That's perfect. But also again, by default, they show your ads to people that have shown an interest in your location.
Now this is very broad as it sounds. People may have been in your target location at some stage or they might have even been googling your location. Now you have to turn this off to get better results.
This is how you do that in your Google Ads. Click on that button over there for settings, then scroll down, you gonna see other settings and then you eventually are gonna come down to locations. Now if you see over there, there's a toggle.
By default, you gonna see that that toggle is turned on for people that have an interest and people that are in your location. You have to change that. Click on that second button over there.
We only want Google Ads to show that people that are in your location. Go save that. Now all your ads are only going to show to people that are in the current location and your ad results should be improving.