Source record
Forget SEO, keywords, strategy. Just do this
SEO has changed and it's not about trying to game the algorithm anymore. It's about doing this. Like with the amount of AI slop that is around right now, people are looking for real connection, real answers from a real person.
It's as easy as answering your customers questions. And yes, you can use AI to help you do this. So go to ChatGPT, find a question that you've heard your customers ask you and say, I'm writing a blog post answering this question.
Ask me any questions you need to know the answer to in order to create a blog post that is truly helpful and unique that uses my expertise, my experience, my case studies, opinions, whatever. Answer all the questions that I asked you and it'll write you a piece of content that's way more likely to rank than anything you're gonna write yourself.
AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
Map each AI/search surface to a task: answer extraction, public copy, citation mining, checkout readiness, media generation, or customer-intent capture.
This source is connected to AI visibility and answer readiness.
Like with the amount of AI slop that is around right now, people are looking for real connection, real answers from a real person.