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Google Ads strategy needs campaign-type, location, auction, and service-fit diagnostics before optimization work is trusted.
if you're running Google Ads and you have a service based business and if your ads are not performing well here are two things that you can look for straight away that if you see them I guarantee you now in 99% of the cases your ads are not gonna be performing well the first thing that you have to do is click on campaigns then the first image that you're looking for looks
like this you can see it's almost like a graph in a small square that means a P Max campaign now P Max is great but it's meant for e commerce 99% of the service based businesses that we look at that run P Max campaigns don't perform well your ads are showing on the display network on YouTube and a whole variety of things it should be just running on the search network
like I said if you have a PMAX campaign and you see that image in a service based business be very careful and I'm sure it's not performing well the next thing that you're looking for is this image over here that means search campaign with display select now Google push this on a lot of the advertisers but professionals know that this is not the way to go when you're running a search
campaign you must just only go on the search network never do the display network as well now if you see one of these two images or probably both of them I almost guarantee you now your account is not doing well just today we spoke to a guy was complaining that his campaign was not doing well we looked at it I promise you we saw those two images straight away I said
oh oh red flags when we dug deeper into his campaign it was a disaster most people are setting up like this don't know what they're doing if you want a Google Ads audit let me know drop a comment below or email me info at topclick dot c o dot z a
Google Ads strategy needs campaign-type, location, auction, and service-fit diagnostics before optimization work is trusted.
Review campaign type, location settings, auction insights, service eligibility, and partner/account context before changing budget or judging performance.
This source is connected to Google Ads strategy and diagnostics.
if you're running Google Ads and you have a service based business and if your ads are not performing well here are two things that you can look for straight away that if you see them I guarantee you now in 99% of the cases your ads are not gonna be performing well the first thing that you have to do is click