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Google Ads strategy needs campaign-type, location, auction, and service-fit diagnostics before optimization work is trusted.
Greg Sterling and Mike Bloomenthal did a whole panel discussion on Local Services ads. The topic was how should agencies build a business around Google Local Services ads? How do you do it?
Eric Levine used to work at Google. He was one of the founding people that built the Local Services ads system. He worked at Google for years and now he's running his own agency and he's sharing all the secrets.
So you wanna listen to this guy. And so he says that the photo should represent what a person's journey would be like if they hired your company and you think that's the best thing you should do. I also liked his thoughts on the future of search.
He was a future of LSA's in particular. He's like imagining a world where you're like, oh, I need to get my chick kitchen remodeled and my chicken, I need to get my chicken remodeled. So it's like this whole interactive journey.
And then at the end of that, Google says like, all right, I found you, these seven practitioners who you. So the ads will be very tailored. And so I think that's a very interesting thing.
Anyways, this is a must listen if you are thinking about getting into local services ads or if you want your chicken remodeled. If you gotta get your chicken remodeled. Mine is so disappointing at the moment.
My chicken, I definitely need to work on that.
Google Ads strategy needs campaign-type, location, auction, and service-fit diagnostics before optimization work is trusted.
Review campaign type, location settings, auction insights, service eligibility, and partner/account context before changing budget or judging performance.
This source is connected to Google Ads strategy and diagnostics.
Greg Sterling and Mike Bloomenthal did a whole panel discussion on Local Services ads.