@joshuamaraney

This year I've learnt possibly the most important word that has transformed my agency. Do you know what that word is? No.

In the past, any type of client that came our way I used to say yes to and we try sign them on and start working with them. Any person that wanted a meeting with me, yes, sure, let's fit it in. Anything and everything that came my way I'd say yes to because obviously I was used to the hustle and I thought that's what I had to continue to do to grow.

But this year I took a step back, I said, you know what, thank god I've got a good successful digital marketing agency and I can be more selective with the type of clients and the type of meetings that I take. And you know what? By doing that has transformed everything.

Now when people contact me and they say, can we do business with you? I'd say 80 to 85% of the times I'm saying no. They've got a type of a website that I don't think I can do any work with, I say no.

If they've got a business model that I don't like, I say no. If they're in a industry that I know from experience we've had no luck with, I say no. If it's a type of person that I don't like, they're too pushy, they're too aggressive, I say no.

If I can see straight away all The red flags, I say no. I'm telling you, just by saying no more often has really transformed everything. I used to think, and maybe I was insecure about it, that wasn't really the right thing to do and it was a sign of laziness.

I've learnt the total opposite. By saying no, it empowers you more. It helps you take on the right type of clients and puts your energy to the right type of projects and the right type of things that really make a difference to you.

Go try say no more often and you'll see what I mean, what a big difference it makes.