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SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics.
I will share with you now some of the interesting insights from Rand's excellent article, Search Happens Everywhere, an analysis of 41 websites with significant search activity. I think it's most important to note one huge takeaway from this article is that Google's not 90% of search market share. This is like a common a stat that's thrown around, 90% of search market shares owned by Google, like 93 of some of the numbers.
And that's because they look at four search engines, they look at Google, Bing, Duck, Duck, Go, and Yahoo and they're like, aha, Google's 93% of the search volume on those sites. But this is interesting data because it shows like, well, people are searching everywhere. They're on Reddit, they're on YouTube, they're on TikTok, they're on Instagram.
People are searching for information all over the place. 8%. People are obsessing about optimizing for ChatGPT, but guess what dudes?
It's less than Bing and you've been ignoring Bing for 2 decades. So like, why are you so obsessed with ChatGPT? AI overviews are where the majority of AI results are happening.
Like a huge, like a magnitude of AI driven search results are happening in the AI overviews. And that's an interesting thing is a lot of people talking about AI SEO and they're thinking about optimizing for ChatGPT and Gemini and maybe clone, but like AI overviews is where like a massive amount of the actual AI generated results are. So that's another interesting takeaway is to focus on that.
Very good.
SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics.
Route each SEO task to the right tool, document the evidence found, and convert the output into a concrete page, citation, backlink, or technical action.
This source is connected to SEO research and tooling workflow.
And that's an interesting thing is a lot of people talking about AI SEO and they're thinking about optimizing for ChatGPT and Gemini and maybe clone, but like AI overviews is where like a massive amount of the actual AI generated results are.