@darrenshawseo

There's an absolutely incredible case study where Holly Stark put 100 cell phones in her car and drove them to a business with the driving directions turned on and that business's rankings went to No. 1. I don't think you should try to duplicate that, but you can optimize to get more driving directions to your business.

So the trick is to get a link to the driving direction. And if you just Google the business name, you're gonna get this knowledge panel on the right hand side. And this is the link that you need to click.

When I click that link, I get this URL up in the top and this is the driving directions from wherever you are to the specific business. So what you wanna do is copy this link and then use it in a bunch of places. So you can use that link in emails to your customers.

So if anyone's coming to your business, like an appointment reminder, same thing with text message. Text message, appointment reminders, definitely put that link on your contact page of your website. And a huge way to drive a ton of people using driving directions is if you're hosting an event at your place, blast out an email and text messages with that driving directions link and you'll get more people to use it, which will definitely help to boost your rankings.

I share great tips like this all the time, so follow me.