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Business execution improves when operators stay close to users, shorten planning loops, and convert repeated work into visible compounding progress.
On a daily basis I meet with companies that are struggling with their Google Ads and their SEO. I met a company last week, Thursday, and this is just such an example of what I see on a daily basis. We're digging deep into the s C.
O which has literally fallen off a cliff in the last six months and their Google Ads, they're just throwing money down the drain and nothing is happening. After spending 10 minutes, we saw what the issues were. The agency that has done it changed the structure of their U.
L's in their website and that is the problem and I think we can fix it. With regards to the Google Ads, they're running just rubbish P Max campaigns. They have no idea what they're doing.
And again, I think we can fix this issue. I asked the business owner, I said, can you just tell me how did you start using this agency? What they told me should have shocked me but unfortunately I hear the same story every day.
I said, no, they're using the agency because one of the directors in the business, it's his brother that runs the agency. I don't understand this. And unfortunately, like I said, I see this every single day.
People are using bad agencies not because they think anything better. Sometimes they know that the agencies are bad, but they're doing it almost as a favour, almost just to help the Guy out. If you are serious about your business, you should be using only the best out there.
You can't use favours. And the time for being nice is not now. You can give the guy charity.
You can give the guy a break in another way, but when it comes to online marketing and when it comes to your website and when it comes to advertising, please only use people that know what they're doing. You can't take chances. You can't just waste money on a guy because you think he's a nice guy.
Use
ease only use people that know what they're doing. You can't take chances. You can't just waste money on a guy because you think he's a nice guy.
Use agencies and professionals that they know what they're doing. Only then are you gonna have a chance to win.
Business execution improves when operators stay close to users, shorten planning loops, and convert repeated work into visible compounding progress.
Define a concrete operating loop: customer exposure, short planning cycles, focused work blocks, and weekly proof of what compounded or changed.
This source is connected to Business operating loop.
O which has literally fallen off a cliff in the last six months and their Google Ads, they're just throwing money down the drain and nothing is happening.