@joshuamaraney

If you have an e commerce store and you are running on Google Ads, you probably have had or you still have a PMAX campaign. Now a PMAX campaign when works well, does brilliantly. But unfortunately, a lot of people don't understand the way that P Max works.

And even the agencies that are doing it for you have no idea the way that it works. We did an audit recently for a client that they came to us and they said they were spending a fortune on Google Ads. They were spending a fortune agency fees.

They know they have a good business and good products, but they're not getting any online sales. Can I please have a look? The first thing that I do with a PMAX campaign is that I look at the bidding strategy type.

The first problem over here is that you can see they're bidding on maximise conversions. They should be doing maximise conversion values because they've got a e commerce website. Why are they not?

That is flag No. 1. The next thing that I'm going to do is I'm going to go to their goals and to see how they've set up the conversion tracking.

Straight away I can see that there's a problem. They're not tracking revenue. All they're tracking are some arbitrary figures and arbitrary goals and they've put some crazy figures onto it.

Now look at that second one over there. They're saying that there's a value of added To cart goods of 4 trillion that's almost impossible and there's no way that this is right.

Now straight away what's happening over here and I can see it, is that they're feeding garbage information into the PMAX campaign and obviously that is going to not work then finally what we do with the P Max campaign is that we gonna look into the channel performance this channel performance, what it does, it shows you where that P Max is splitting the campaign. Again, wit

we gonna look into the channel performance this channel performance, what it does, it shows you where that P Max is splitting the campaign. Again, with the good P Max campaign for e commerce, the majority and huge majority of your ads should be going in the search campaign that is your search and your shopping. Now what is happening over here and you can take a look at it, a tiny minority is in the search network that means almost no ads or showing on there for shopping and for text ads.

What is happening over here as we dig deep down and we can see the problem, the huge, huge, majority of the ads are being wasted on the Google Display Network. If we dig deeper in it by clicking that button over there, we can see where the ads appeared.

Look at this majority of the ads of the display Network are on the mobile app market you can see over here that when people are downloading apps and playing on the free apps that is where the ads are appearing your budget can literally vanish within a Few hours and never are you going to get conversions with this type of advertising. As I mentioned before, a PMAX campaign for an e commerce website is probably the way to go and if you know what you're doing, the performance can be unbelievable.

But unfortunately, if you don't know what you're doing or if you have an agency like these guys do that have less idea than anyone, your campaign is never gonna work. You're just gonna throw money away.