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SEO foundations require basic technical hygiene, authority checks, content freshness, and surface-specific search behavior before advanced tactics matter.
Is your company ranking on the Google AI overviews? If you don't know what a Google AI overview is you really have to watch this and save this video for later because it's vital that you understand it and if you want your company to be relevant you have to be on top of it. Basically an AI overview is a new system by Google that when people are looking for things Google show an AI overview snippet on top of the search results.
Not only are they showing it on top of the search results in many cases they're showing it on top of the sponsored results as well take a look at this for example I'm going to look for best online schools in South Africa as you can see Google have given us a lot of information there in a split second I can get a lot of information that I need I can see
the top results on the right hand side and I really don't even have to scroll much further down now obviously if you only focusing on Google Ads you're not gonna be seen you might not even get the click these AI overviews are taken over many many Google results in fact over 30% of all Google searches are come with AI overviews as you can see in the example that I showed people
are no longer gonna search down to look for the results that they Want because Google are giving them the results straight away in those AI overviews.
If you want your company to be relevant in the Google searches, you have to be on top of these AI overviews. You cannot just rely on Google Ads alone and obviously one has to invest and invest quite aggressively if you haven't done before in search engine optimization to get on top of these results. If you need an SEO expert to help you get on top of these a R overviews, give me a call, drop a comment below or DM me for more information.
SEO foundations require basic technical hygiene, authority checks, content freshness, and surface-specific search behavior before advanced tactics matter.
Run a foundation audit covering speed, image weight, authority, freshness, search surfaces, and baseline ranking evidence before chasing new tactics.
This source is connected to SEO foundations and technical hygiene.
If you don't know what a Google AI overview is you really have to watch this and save this video for later because it's vital that you understand it and if you want your company to be relevant you have to be on top of it.