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Utility pages such as 404, contact, and sitemap pages can support SEO and conversion when they are intentionally maintained.
Most people don't know this about Google. They specifically crawl your contact page looking for information about your business. I heard this from the former head of Google Business Profile Support, but most businesses totally suck at this page.
All they put on it is their name, address, phone number, and a form and they call it a day. This is a major fail. But you need to do is you need to treat your contact page like enterprises treat their location landing pages.
If you want to see exactly what you should include on a high performing location landing page or contact page, Miriam Ellis just dropped the ultimate guide, including 34 elements you should include on your page. You can find the full resource for free on the White Spark website under Local SEO Guides.
Utility pages such as 404, contact, and sitemap pages can support SEO and conversion when they are intentionally maintained.
Audit utility pages for helpful links, complete business details, crawlability, and a clear next step instead of leaving them as dead-end templates.
This source is connected to Website utility pages and conversion readiness.
They specifically crawl your contact page looking for information about your business.